CONSULTING

More information on our consulting services is available at Ragan Consulting.

Focus Groups & Surveys

Base your plans on accurate information—from the people you're trying to engage and persuade: your employee audience.

Our qualitative and quantitative research—either separately or in combination—can arm you with the data you need to target your messages and vehicles.

Our objective, experienced researchers will first listen to your research needs, then tailor our methodology to suit your identified research goals.

Choose from among the following research tools we put at your disposal:

1. Focus group research with employees and managers:

   • Structure the focus group process for accuracy: selecting participants, designing questions, and so forth
     
   • Heighten your audience's awareness of your communications efforts
     
   • Help secure support for your initiatives through the buy-in of research participants
     
   • Gather and report research findings accurately without political involvement
     
   • Uncover the information employees need, the vehicles in which they want to receive information, and their commitment to playing their role in communications
     
     

2. Quantitative surveys to identify broad trends and information needs based on demographics:

   • Pinpoint differences in information needs between key audiences based on years of employment, level of employment, location—and other key indicators of communications needs
     
   • Rank order audience interest in key topics to help you allocate your resources based on reader interest
     
   • Gather the information you need to select the right vehicle with the right information for the right audience
     
   • Uncover gaps in communication effectiveness- and opportunities
     
   • Demonstrate audience interest to senior management: what works, what doesn't, and what needs to be done
     
     

3. Following your direction, we can also include one-on-one interviews with executives and department heads in our research.

4. We also conduct research with customer and community audiences.

5. And we specialized on sponsored industry bench-marking research, in which we compare best practices in Employee Communication within an industry.

Our research reports are comprehensive, accurate, positive, and loaded with practical suggestions.

To start the discussion of your specific goals, customized service needs, schedule, and price structure, please call or write Jim Ylisela at 312.960.4202. E-mail: jimy@ragan.com