By Lisa Barone
First impressions, courtesy, and a good track record with others matter on first dates … and on Web sites.
By Shel Holtz
They may get smaller in scope, but corporate sites can do a lot of things better than a Facebook page.
By Lindsey Miller
More users will visit—and stay on—a site tailored to their tastes and specifications.
By Gerry McGovern
Functionality and usefulness are more important than how nice and elegant your site looks.
Has your audience heard of Twitter? This social media tool might be all the rage among communicators, but that doesn't mean your audience uses Twitter. We hit the streets of Chicago to find out what consumers have to say.
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EVENTS
Event Recordings Ragan Communications and Public Relations Society of America present: An event hosted by CME Group and NASDAQ OMX Social Media for Financial Communicators Price: $1095 Member Price: $945 Public relations, investor relations and marketing in the digital age Recorded June 16-18, 2010 at NASDAQ MarketSite in NY, NY Event Recordings Kaiser Permanente and Ragan Communications present: Health Care Communicators Summit Price: $1095 Member Price: $945 A practical how-to conference for Health Care, Public Relations, Marketing, and Social Media professionals Recorded June 7-9, 2010 at Kaiser Permanente Sidney R. Garfield Health Care Innovation Center in San Leandro, Calif.
RESOURCES
Books Books The speechwriter's manual Price: $299 Member Price: $239 A guide to the discipline and techniques of professional speechwriting By Jerry Tarver
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