Measurement

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INTERNAL

EXECUTIVE COMM

How to measure 5 popular social media channels

By Danny Brown

Follow this simple rule: Set goals, then measure against them.

5 Google Analytics metrics to help improve your blog

By Arik Hanson

Gauging your traffic will help you assess what’s working, and what needs improvement.

13 truths about social media measurement

By Amber Naslund

If you have any doubt about what you’re tracking, or why, read on.

Boost your Google rank: A guide to SEO

By Justin Allen

How relevant content, keywords and a little promotion can help your organization appear higher in a Google search.

Sonoma County tracks social media success
Keri Hanson, communicator for the Sonoma County Tourism Bureau, explains how she measures the ROI of Facebook, Twitter and blogs.

HOT TOPICS

TIPS & TACTICS

EVENTS

Workshops
A FULL-DAY TOTAL IMMERSION WORKSHOP
Social Media and Strategic Internal Communications
Price: $745
Member Price: $595
Tuesday, October 19, 2010 • Gleacher Center • Chicago

Workshops
TOTAL IMMERSION VIDEO WORKSHOP
How to use cameras and lights to capture the action
Price: $745
Member Price: $645
Thursday, September 30, 2010 • Austin, TX

Webinars
PR DAILY WEBINAR
The 10 biggest trends in PR measurement and ROI
Price: $99
How to build them into your communications plan
Wednesday, September 22, 2010 • 2-3:15 p.m. Central

Webinars
WEBINAR REBROADCAST*
It's our policy: Social media guidelines we can all live with
Price: $229
Member Price: $199
Tuesday, October 12, 2010 • 2-3:15 p.m. Central

Webinars
RAGAN'S HMC NEWS WEBINAR REBROADCAST*
How to brand your hospital with Facebook
Price: $99
Thursday, September 16, 2010 • 2-3:15 p.m. Central

Virtual Conferences on Demand
VIRTUAL CONFERENCE ON DEMAND
Live intranet tours—with Johnson & Johnson and SAS
Price: $745
Member Price: $645
Take a sneak peek behind the firewall of award-winning intranets
Broadcast on October 22, 2009

RESOURCES

Toolkits
Toolkits: Downloadable problem-solvers
Intranet overloaded, underused? Use content management to fix it
Price: $29.95
Member Price: $0

Toolkits
Toolkits: Downloadable problem-solvers
Tools for social media
Price: $29.95
Member Price: $0

Toolkits
Toolkits: Downloadable problem-solvers
Government communicators: Reach the public like never before
Price: $29.95
Member Price: $0

Books
Download this book now
Part I: How to get employee communication on senior management's agenda
Price: $139
Member Price: $109
By Bruce Berger

Books
Download this book now
Communication works both ways: Up and down
Price: $99
Member Price: $79
By Michael Zimet

Books
MANUAL
Communicating to employees during tough times
Price: $199
Member Price: $159
How to preserve employees' trust and maintain their business focus during times of change
By Stacy Wilson, ABC

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